Neiman Marcus Case Study Example | Topics and Well Written Essays - 500 words

Neiman Marcus - Case Study Example The quality of Neiman Marcus lies in the office and claim to fame stores of its product offerings. It ought to vigorously center after extending its developing business portions, for example, that of shoe through its specific business structures. Discovering enormous regions for store openings everywhere throughout the world ought to be attempted. Enormous regions with independent fragments for men, ladies and kids can be produced. Visual merchandizing in different pieces of the world is maybe the best pathway that would lead the organization towards accomplishment of its drawn out key objectives. For improving execution, NM should embrace monstrous examination on the preferences and inclinations of purchasers in the chose worldwide markets. Through the exploration, NM would be in a situation to focus on a few sections of the market offering each portion with wide scopes of items. The most significant thought would be, in any case, to endeavor towards discovering methods of offering the shifted scopes of items under a solitary rooftop. Then again, the organization ought to likewise examine that the new business move offers ascend to its budgetary presentation improvement too. Hence, merchandizing would give a powerful pathway to the upgrade of business execution. The activity plan being given inside this portion of the case examination would upgrade execution of the business and would likewise cause them to take a stab at supportable development openings. The position articulation of the case initiates upon the need for creating and executing corporate methodologies for becoming both in the present moment just as in the long haul. Distinguishing proof of competitors’ center territories of solidarity has driven towards the inclination for creating maintainable serious systems. ID and usage of different practices and advancements are in this manner basic. The best choice for Neiman Marcus at this stage is create and assess open doors for extending all incl usive. Gatherings holding potential for viable merchandizing in different pieces of the world are required to be drawn nearer. Alongside merchandizing, the organization ought to likewise search for chances of driving joint endeavor organizations. Openings inside the achievement of present organizations ought to be recognized.â

Of Mice and Men Essay Thesis Example For Students

Of Mice and Men Essay Thesis Numerous books have titles that are important. The titles can be made of from the character, the subject, or the occasions that happened. Of Mice and Men is a fitting title for Steinbeckss book on the grounds that the characters are mice and men, the plot moves from mice to men, and the subject applies to unfulfilled dreams of mice and men. The title is suitable in light of the fact that the characters exhibit characteristics of mice and men. Lennie is perhaps the greatest mouse in the book. He relied upon George who needed to consistently deal with him. Lennie was a calm person that possibly talked when George advised him to. Lennie turned his neck and investigated his shoulder. Huh? What you need, George. I disclosed to you couldnt get that puppy here. What little guy, George? I aint got no little guy. George went rapidly to him, snatched him by the shoulder and turned him over. He came to down and picked the little pup from where Lennie had been covering it against his stomach. (Pg. 40) Lennie didnt have any of his own privileges; he generally needed to keep by Georges rules. Additionally, another mouse in this story is Candy. Candy was a calm individual that attempted to stay out of other people's affairs. One explicit occurrence that appeared as though he was a mouse was when Carlson needed to shoot Candys pooch, a nd he couldnt stop him. He had that hound since he was extremely youthful, and when Carlson needed to shoot it Candy couldn't utter a word about it. Candy looked about miserably. No, he said delicately. No, I couldnt do that. I had im to long. He dont have some good times, Carlson demanded. What's more, he smells to beat damnation. Listen for a minute. Sick shoot him for you. The it wont be you that does it. Candy lost his leg his bunk. He scratched the white stubble hairs on his cheek apprehensively. Im so used to him, he said delicately. I had him from a puppy. (Pg. 42) Carlson shot the canine in any case, yet Candy needed to release him, and didnt talk up to anybody. Then again, there are hardly any men in this story as well. One of them is George. George was the supervisor of Lennie, and revealed to him when to talk and what to state. He was extremely autonomous, and figured he would have been exceptional off without Lennie. He is treated with deference not at all like how Lenni e is dealt with. George, delicately. No answer. George! Whatta you need? I was just foolin, George. I dont need no ketchup. I wouldnt eat no ketchup on the off chance that it was directly here next to me. On the off chance that it was here, you could have a few. In any case, I wouldnt eat none, George. Id leave it just for you. You could cover your beans with it and I wouldnt contact none of it. (Pg. 11) That clarifies a great deal that Lennie is terrified of George, and George can manage over him. Notwithstanding that Carlson would be viewed as another man. That is on the grounds that he slaughtered Candys pooch, and thought Candy wouldnt mind. Indeed, I cannot stand him in here, said Carlson. That smell stays nearby much after hes gone. He strolled over with his substantial legged step and looked down at the canine. Got no teeth, he said Hes all solid with stiffness. He aint no decent to you, Candy. A he aint no decent to himself. Whynt you shoot him, Candy? (Pg. 11) The mice all relate in this story thus do the men. Its in every case great to be the men and be somebody, at that point being a mouse and remain calm while individuals simply rule your life for you. We will compose a custom paper on Of Mice and Men Thesis explicitly for you for just $16.38 $13.9/page The Danger in Trifles Essayâ€Å"If I state something, why it’s only a nigger sayin’ it. By and by he puts himself down. Rather than calling him self a negro he could state a dark man or he could state it’s jus me. The inclination is beginning to wear on him. Another case of being ill bred is when Curley is being mean to Lennie. In that situation he’s being mean to every other person around him to make sure he can look extreme. This shows how he is insolent to individuals around him. Curley hollers at Lennie to make sure he can gaze great and hold upward to his notoriety about detesting and not being terrified of enormous folks. Curley then stirs something up with Lennie and the Curley punches Lennie. Why? To make sure he could satisfy the genuine Curley. Curley is doing that he is satisfying the genuine him at others cost. Hollers at individuals and starts battles and punches individuals to their detriment. Presently you can see that being mean and uncertain of yourself and what you need prompts affronting others. At long last when you put every one of the three of these things together, being mean, uncertain of yourself and what you need, and being impolite, you get an extremely ungainly individual. An ungainly individual is an individual who forms a hasty opinion actually rapidly. Curley is a great case of this. When Curley discovers that his significant other is dead he quickly faults Lennie, even idea he has no proof. You see he hopped to the end immediately that Lennie executed his better half. The main explanation he faults Lennie is on the grounds that he needs to exact revenge on him for breaking his arm and Curley has discovered the ideal chance. What Curley doesn’t acknowledge is that it could have been any individual who could have murdered his significant other. What truly shocks me is that he didn’t accuse Crooks right way, since Crooks is dark and blacks were truly focused in those days. That’s another explanation that he is clumsy, he really accused Lennie rather than Crooks. You can tell that he is simply accusing Lennie on the grounds that he needs to pay back Lennie. Curley likewise wasn’t staying there crying about his wife’s demise. He doesn’t even act like he’s genuinely heartbroken about his wife’s demise. He just stayed there and accused Lennie. He didn’t even consider calling the cops or anybody, he simply needed to go out there and slaughter Lennie. This a genuine model indicating how individuals form a hasty opinion actually immediately when mean, uncertain of themselves and what they need, and rude to other people. Taking everything into account the characters in the book Of Mice and Men are extremely poor communicators since they can’t converse with one another in a plunge way. Since they can’t talk appropriately the characters in the book are mean, uncertain of themselves and what they need, impolite to themselves as well as other people, and which drives them form a hasty opinion actually rapidly. In the event that these characters were even most of the way drop, at that point they are presently I am certain that they would have less clashes. This fair demonstrates correspondence is a key perspective throughout everyday life and it can go far. It likewise gives you correspondence is the absolute most significant thing throughout everyday life.

The Significance of The Anglo-Saxon Chronicle free essay sample

This paper portrays how the Anglo-Saxon Chronicle characterizes the national and etymological history of the start of England. This paper looks at the substance of The Anglo-Saxon Chronicle as an essential recorded hotspot for the formation of English and England. It shows how crafted by student of history Venerable Bede archives England preceding the Chronicle and subtleties strict and social life in that period, while the Chronicle centers around the more extensive recorded size of war. It additionally centers around the phonetic hugeness of the Chronicle the primary significant bit of English writing. From the paper: One of the most significant parts of The Angle-Saxon Chronicle is that it is the principal persistent national history of any western individuals in their own language. Recorded by a progression of ages of copyists, The Anglo-Saxon Chronicle covers such on a very basic level significant occasions throughout the entire existence of early England as the relocation of the Saxon war-masters, the consequences of the Romanization of Britain, the surge of the Vikings, the Norman Conquest and on the rule of Stephen. We will compose a custom article test on The Significance of The Anglo-Saxon Chronicle or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page

Asthma in Pediatric Patients - Free Essay Example

Abstract Asthma is a leading chronic condition in the pediatric population within the United States. The prevalence of asthma has increased in modern times likely due to an increase in air pollutants in the environment. Asthma also has an economic burden associated with an increased number of missed school days per year and high emergency department admission rates. Genetic and lifestyle factors have been shown to predispose people to the development of asthma. A tertiary prevention program that involves the comprehensive use of the Asthma Action Plan, developed by the American Lung Association, can help gain better control of a patients asthma and reduce the number of asthma related emergency department visits. This plan requires the cooperation of school nurses, physicians and parents in order reach its maximum potential. This program can also help patients and their families gain more control of their health at a relatively low personal and economic cost. Epidemiology of Asthma in the Pediatric Population Asthma is the most common chronic disease in childhood in resource-rich countries, including the United States (Sawicki, Haver, 2018). It is estimated that 14 million days of school are missed due to asthma in the United States each year (Sawicki, Haver, 2018). The prevalence of asthma can be contributed to a genetic component in addition to several environmental factors. These environmental factors include: diet, air quality, smoking, antibiotic use, and allergies (Patel, Henderson, Jeffreys, Davey, Smith, Galobardes, 2012). If asthma is left uncontrolled, this disease can become costly due to the potential for life-threatening symptoms that may require admission to an emergency department or hospital. By implementing a structured program with coordination from the patients, parents, school and provider, these costs can be minimized. Epidemiologic Parameters and Significance of Disease (Shafer) Asthma has been an increasing problem in the United States over the last two decades, particularly in children under 18 years old. According to the Center of Disease Control and Prevention, asthma rates of the total population increased by 12.3% from 2001-2009, making the prevalence of asthma in the United States 8.2% (2011, p. 547). The prevalence of asthma in children jumped and then plateaued (Sawicki Haver, 2018). Data collected by the Center of Disease Control and Prevention between 2001-2009 showed that the prevalence of asthma in children was at 9.6%, which was increase from previous years (2011, p. 547). With increased awareness and intervention, the prevalence of asthma in children did show a decrease to 8.3% from 2013-2016, especially in children under the age of 5 (Sawicki Haver, 2018). Asthma is a serious, chronic disease that comes with a lifetime need for medical treatment. Poor asthma management can result in hospitalization and sometimes death. According to the American Lung Association, asthma is the third leading cause of hospitalization among children under the age of 15 years (2018, para. 7). Although asthma-related death is rare in children, there were 169 children who died in 2016 due to complications of asthma (Asthma and Children Fact Sheet, 2018). The American Lung Association also reported that in 2010 there were approximately 640,000 emergency room visits due to asthma in those under 15 years of age (2018, para. 8). Asthma continues to be a prevalent chronic disease in the United States, particularly in the pediatric population. Due to its multifactorial development, additional research must be conducted to better understand the pathophysiology of the disease. Genetic Markers of Asthma (Hubacek) Asthma is a common disease that is known to develop due to genetic and environmental factors. Many studies have been completed and further research is still being done to determine which genes are responsible for genetic inheritance of asthma. Asthma does not follow a typical Mendelian path of inheritance, instead the asthma phenotype is expressed non-linearly and is highly variable so it is more difficult to make predictions of the rate at which it is passed down to offspring (Thomsen, 2015, para. 2). Important factors for determining the inheritance of asthma include: degree of genetic relation to the relatives with asthma and the severity of the asthma and the age at which the relative developed asthma (Thomsen, 2015). The recurrence risk of asthma in children with one affected parent is around 25%, whereas the risk if both parents are affected is around 50% (Thomsen, 2015, para. 3). Ober Yao found that asthma has significant genetic contributions, with heritability estimates varying between 35% and 95% (2011, p. 10). Thomsen brings to light that twin studies have shown there is an increased chance of developing asthma if someone who has very similar genetic composition has the condition (2015). For example, the risk of asthma in both identical twins is much higher than that of fraternal twins (Thomsen, 2015). At this point in time, there are several genes that have been found to correlate to the inheritance of asthma. In 2010, the largest study regarding the genetics of asthma was conducted genotyping 26,475 participants, over half of which had asthma (Thomsen, 2015). This study revealed 9 genes that are responsible for the asthma phenotype. The genetic markers involved in the inheritance of asthma include: the gene for nonmuscle isoform of myosin light chain kinase (nmMLCK), ADAM33 on chromosome 20p13, ILIRL1 and IL18R1 on chromosome 2, HLA-DQ on chromosome 6, IL33 on chromosome 9, SMAD3 on chromosome 15, ORMDL3 and GSDMB on chromosome 17, and IL2RB on chromosome 22 (Ober Yao, 2011; Zhou, Wang, Garcia, 201 5; Thomsen, 2015). The study conducted by Zhou, Wang, Garcia demonstrated nmMYLK dependent gene expression differentiates the severity of asthma in patients (2015). The ADAM33 gene has been specifically linked to the bronchial hyperresponsiveness in asthma in addition to airway remodeling (Thomsen, 2015). The ORMDL3 gene, in particular, was associated with childhood onset, whereas the HLA-DQ gene was related to later-onset asthma. Further, the results showed that 38% of all cases of childhood-onset asthma were attributable to a combination of the identified genes (Thomsen, 2015, para. 11). The extent of research completed thus far does indicate that genes are responsible for the development of asthma. However, additional research still needs to be done in order to better predict the inheritance pattern of asthma. Family Genogram of Asthma (Hubacek) This genogram illustrates there is an increased probability of developing asthma if a close family member has asthma. This is seen as b oth twins inherited asthma from their mother, likely due to their similar genetic makeup. In addition, this genogram demonstrates with Aimee and Jeromes children that there is a 25% recurrence rate of asthma when one parent is affected. Environmental and Lifestyle Factors (Shafer) Asthma is a multifactorial disease that is affected by genetics, environmental factors and lifestyle choices. There are a multitude of environmental factors that are said to exacerbate asthma, including diet, air quality and pollution, smoking, antibiotic use and exposure to different allergens (Patel, Henderson, Jeffreys, Davey Smith, Galobardes, 2012). According to Kravitz-Wirtz et al., there is evidence showing that exposure to air pollutants in utero and in the postnatal years can have an effect on the development of asthma later in life (2018). The fetal lungs begin to develop in the later trimesters of pregnancy and continue to mature until 3 years of age (Kravitz-Wirtz et al., 2018). The lungs are highly susceptible to environmental toxins due to the permeability of cells lining the respiratory tract (Kravitz-Wirtz et al., 2018). The absorption of toxins via the respiratory tract endothelium seems to contribute to the development of asthma later in life (Kravitz-Wirtz et al., 2018). There is also a correlation of the development of asthma in children with lower socioeconomic status (Kravitz-Wirtz et al., 2018). According to Kravitz-Wirtz et al., children in under-resourced neighborhoods lack access to proper health care, therefore increasing their stress levels, contributing to poorer nutrition status and exposing them to more air pollutants (2018, para. 6). The combination of these lifestyle and environmental factors seem to have an increased risk of asthma in children across the United States (Kravitz-Wirtz et al., 2018). Another significant risk factor for developing asthma is obesity (Asthma Risk Factors, 2018, para. 7). Reasons for this correlation are still unknown, but inflammation is suspected to play a key role (Asthma Risk Factors, 2018, para. 7). According to the American Lung Association, obese patients often use more medications, suffer worse symptoms and are less able to control their asthma than patients in a healthy weight range (2018, para. 7). The growing obesity rates in the United States, especially in pediatric patients, put more children at risk for developing asthma. Tertiary Prevention Program for Asthma At this point in time, asthma is a well-known diagnosis among the pediatric community. However, many pediatric patients suffer from uncontrolled asthma. Uncontrolled asthma increases the number of emergency department visits and hospital admissions, costing families thousands of dollars yearly. We would like to implement a tertiary prevention program to ensure better control of asthma in pediatric patients. This would reduce the number of asthma related emergency department visits and hospital admissions. The American Lung Association has created an Asthma Action Plan to be used for all patients with an asthma diagnosis. This plan includes three zones (green, yellow, red) to guide patients with their home asthma care when their symptoms are controlled, moderately uncontrolled, and severely uncontrolled, respectively (American Lung Association, 2018). In order for this plan to be effective, patients must receive education on how to use a peak flow meter, what the results mean, and how often they should test their lung function using this device at home. Upon diagnosis, providers should review this information with the patient and parents and have them demonstrate before the end of the appointment. Providers should also review when patients should return for a follow up appointment. The current form recommends following up within 24 hours of reaching the yellow zone (American Lung Association, 2018). This tool is not being widely used among pediatric patients with asthma. We would like to fully implement the use of the Asthma Action Plan form, Figure 2, within pediatrician offices and schools. This requires full cooperation of school nurses, patients, parents and the provider. Patients with asthma who attend public school will be required to have a follow up visit regarding their asthma treatment before the school year starts. The school will require the Asthma Action Plan to be completed and signed by the parent and provider. Spirometry should also be completed at this follow up visit to monitor lung function and determine whether or not the current treatment plan is effective for the patient to use during the school year. Two peak flow meters will be given to the patient to keep one at home and one at school along with duplicate controller and rescue medications. If the patients asthma is not well controlled, they should follow up monthly and update their Asthma Action Plan until their symptoms consistently stay within the green zone. When a patient remains in the green zone, they should plan to follow up every 6 months. Ethical and Cost-Benefit Considerations (Hubacek) Monitoring asthma in previously diagnosed patients is fairly cost effective and non-invasive. There are not any ethical conflicts in our proposed tertiary prevention program for asthma due to its necessary and non-invasive nature. Asthma is most commonly tracked with the use of lung function tests such as peak flow and spirometry in order to determine the patients baseline lung function and reevaluate the effectiveness of their prescribed treatments. According to Alliance Tech Medical, the typical cost of a peak flow meter for CPT code A4614 is $21.95 (2018). The cost may amount to even less depending on insurance coverage. Once a patient pays for a peak flow meter, they are able to reuse this device to evaluate their lung function at home and school. The use of this device outside of the medical office can help the patient determine whether or not their asthma is well controlled and help the patient decide if they need to make additional appointments to follow up. Spirometry is also another non-invasive procedure that has the ability to diagnose asthma and determine the effectiveness of asthma medications, particularly inhaled corticosteroids, with repeat tests. Alliance Tech Medical also suggests that this is an affordable test with a cost of $35 for CPT code 94010 and $65 for CPT code 94060 (2018). Compared to the cost of most tests in health care, these tests are fairly affordable and essential for managing asthma treatment. The Asthma Action Plan forms from the American Lung Association can be downloaded for free to be filled out by a healthcare provider. Most common diagnostic methods and repeat follow ups are covered by insurance due to the high prevalence of this disease. The cost of purchasing a peak flow meter, asthma medications, and follow up appointments can add up, but they are necessary to prevent life threatening asthma attacks. Overall, the benefits of appropriately maintaining control of the patients condition outweigh the cost of the associated medical fees. Conclusion Asthma is a serious and life-threatening disease that affects the population on a global scale. In 2016, the prevalence of asthma in children under 18 years old was 8.3% (Sawicki Haver, 2018). Asthma is prevalent in highly developed countries and accounts for hundreds of emergency department visits, hospital admissions and missed school days (Sawicki Haver, 2018). Parents diagnosed with asthma have a high chance of producing children with asthma, suggesting a genetic correlation (Thomsen, 2015). Some of the known genetic markers include ADAM33, ORMDL3, and HLA-DQ (Thomsen, 2015). Environmental factors and lifestyle choices also play a role in the development of asthma. Air pollutants, smoking, diet, antibiotic use and exposure to allergens have been shown exacerbate or trigger the development of asthma (Patel et al., 2012). Early life exposure to environmental toxins, low socioeconomic status, and childhood obesity put children at greater risk for becoming asthmatic (Kravitz-Wirtz et al., 2018; Asthma Risk Factors 2018). We chose to implement a tertiary prevention program using the Asthma Action Plan, an existing screening tool developed by the American Lung Association (2018). The Asthma Action Plan includes three zones (green, yellow, red) that correlate with the level to which the patients asthma is currently controlled (American Lung Association, 2018). Our goal is to increase education and use of the Asthma Action Plan in primary care clinics. We also would require all public-school children diagnosed with asthma to have a clinic visit before the start of the school year, where they can fill out their Asthma Action Plan and receive extra medications and supplies. Our goal is to prevent severe asthma attacks and the costs associated with them. We identified that there are several major benefits of implementing this tertiary prevention program, including reduction of emergency department visits and hospital admissions, reduction of missed school days and earlier detection of asthma exacerbations. We did not identify any ethical dilemmas associated with this intervention. Asthma continues to be an ongoing problem in our country. It is imperative to control asthma at an early age to prevent complications. Implementation of the Asthma Action Plan could be extremely beneficial to help patients and parents manage asthma at home. Proper asthma management will reduce hospital admissions, emergency department visits, and the nationwide cost associated with asthma.

An Overview of Anatomy Essay - 997 Words

An Overview of Anatomy Exercise 1: Anatomical Position QUESTION: A. Explain why it is important to have a universally accepted anatomical position when studying the structure of humans. Having a universally accepted anatomical positional is important to avoid confusion. It creates a reference point so that no matter language or background of different people, they can still communicate efficiently. Exercise 2: Surface Anatomy A. Review Figure 3. Complete the table by placing each letter from the figure next to its corresponding body landmark. Body Landmark|Letter| Sural|K| Popliteal|| D Tarsal|E| Calcaneal|L| Brachial|F| Cranial|A| Acromial|H| Buccal|| B Axillary|C| Olecrenal|I| Occipital|G|†¦show more content†¦Removes undigested waste from the body.| 6. Urinary|Urinary bladder, kidney, ureter, urethra|Eliminates nitrogenous wastes from the body. Regulates water, electrolyte and acid-based balance of the blood.| 7. Skeletal |Bones, cartilages, tendons, ligaments and joints|Protects and supports body organs, and provides a framework the muscles use to cause movement. Blood cells are formed within bones.| 8. Cardiovascular|Heart, blood vessels|Transports oxygen and nutrients to the cells and removes carbon dioxide and waste from the cells through blood.| 9. Nervous|Brain, spinal cord, nerves|As the fast acting control system of the body, it responds to internal and external changes by activating appropriate muscles and glands.| 10. Integumentary |Epidermal and dermal regions and contains cutaneous sense organs|Forms the external body covering, and protects deeper tissues from injury. Synthesizes vitamin D and houses cutaneous receptors and sweat and oil glands.| 11. Muscular |Skeletal muscles|Contracts and shortens to provide movement. Generates heat for the body| QUESTION: B. Describe how cells, tissues, organs, and organ systems are related to each other. Cells are the building blocks of life. 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Descriptive Essay About Vacation - 842 Words

Max Mudger Mrs. Oncu DE 11 30 October 2017 Narrative Essay The air was filled with salt and warm sunlight. The waves were crashing against the Hawaiian sand causing a beautiful and relaxing sound. With flapping wings and squawking noises, seagulls were stalking tourists in the search of food. The soft, hot sand was soothing to the touch. The palm trees danced in the swaying wind and the aroma of distant barbecues and sunscreen wafted in the air. As a native Floridian, the thought of a Hawaiian vacation was appealing. Hours of waiting began to accumulate when I was informed that my flight to Hawaii had been rescheduled. My frustration built as I sat and anticipated the start to my vacation. After the airplane trip to the islands, I†¦show more content†¦Crowds of people began to funnel in to this one location on the beach. I imagined that an animal had washed up on the shore and could not get back into the water. My curiosity grew, and I left my chair to follow the path of everyone else down the shoreline. Upon reaching the scene, I became aware of what happened. I stared down at a little girl who was lying face up and was unresponsive to family members calling her name. It was evident that she had drowned and was on the edge of death. Life guards began to pound on her chest and start chest compulsions. She continued to stay motionless. Quickly, lifeguards began the operations of CPR. These long and tiring procedures made the lifeguards physically tired. The rest of the family bickered back and forth on whose fault this was. Why couldn’t you just watch her and do what you were told? I heard behind me. The father screamed, It was not my responsibility to do that, it was yours! The clear frustration began to build and caused more confusion. The lifeguards circling around the little girl seemed frightened. Leaning closer to hear the rumors being spread throughout the crowd, I unintentionally noticed the disturbing sound of gargling from the little girl. She had regained consciousness, but could not breathe due to the water trapped in her lungs. Policemen arrived on the beach and began to push back the imaginary boundaries surrounding the circle of lifeguards. The police advised everyone to leave the beachShow MoreRelatedDescriptive Essay About Vacation1188 Words   |  5 PagesAs our children were growing older, we realized this year was probably our last vacation with all of our kids. As such my husband, Mike and I decided to take our kids and our dog by canoe and kayak almost 200 miles down the mighty Makenzie River. Jennifer aged 17, Shelly 13, and Ricky 9, prepared for a week without phones, stores, or television. Our plan was to canoe from Fort Simpson to Wrigley. Wrigley was the end of the road after the Macke nzie Highway. 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My family (my mom, little brother, my grandmother, and I) take a vacation every summer to relax and have fun in the sun. Our destination and vacation spot this particular year, 2016, was the beautiful city of Panama City Beach, Florida. Little did I know that what could have or should haveRead MoreDescriptive Essay About Vacation1042 Words   |  5 PagesThen grab our boogie boards. We are ready to have a spectacular day out on the beach by the ocean. I was on a vacation in Gulf Shores of Alabama. My family and our family’s good friends the Buxengards were all there together. There are three kids in the Buxengard family, two boys and a girl. One of the boys is my age. His name is Aaron. We spent a lot of time together throughout the vacation. Our favorite thing to do there was jumping and riding the ocean waves. Which is what we were going to do nowRead MoreDescriptive Essay About Vacation1373 Words   |  6 Pagesthis is what our vacation would be. Days of pure relaxation. 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ThisRead MoreLove in Anton Chekhov’s The Lady with the Dog Essay example1542 Words   |  7 Pagesand his love interest Anna, are given the emotional freedom to feel love toward one another. This freedom is the driving force in the story which represents an escape from their unhappy lives. Chekhov tells the readers about the forbidden love between two people during vacation through evaluation of the point of view, the setting, and the characters of â€Å"The Lady with the Pet Dog.† The definition of point of view is the vantage point from which the story is told. The narrator of â€Å"The Lady with

Some Aspects of Your Learning free essay sample

This essay aims to address a number of aspects of counselling that I have found particularly interesting since starting the introductory course in Counselling in October 2012. This will include a brief history of counselling; what it means to help in a â€Å"counselling way† from both a client and counsellor’s perspective and what the course has taught me as an individual. Reflecting on the history of counselling and considering today’s society and culture, I believe there is now a greater need to help others in a counselling way than there has been before. A variety of factors such as the media, social networking, advanced technologies and an increasing focus on individualism have arguably resulted in us being less able to recognise our inner identity at a deeper subconscious level, thereby leaving us feeling less attached to who we really are and to others we might have relationships with. Many of us have had some experience of helping others in a counselling way, although we may not perceive that help to be any more than genuinely listening to someone’s problems and providing them with the space, time and encouragement to resolve them. We will write a custom essay sample on Some Aspects of Your Learning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In fact, the role of a helper, in a psychological context can be performed by anyone, not just a trained and qualified counsellor or therapist. Nelson-Jones, R (2004 p. 3-10) suggests there are seven main categories of people who either use or can use counselling skills in a helping way. Some of these key categories are: †¢ Professional counsellors and psychotherapists who are suitably trained, accredited and paid for their therapeutic services †¢ Paraprofessional counsellors those trained in counselling skills but do not hold an accredited counselling qualification e. g. Social Workers †¢ Helpers using counselling skills as part of their jobs where the main focus of the job may be nursing; teaching; supervising or providing services †¢ Informal elpers such as friends; parents; colleagues Counselling skills are often used to help individuals deal with particular personal or emotional problems that can’t be resolved independently. The process of counselling aims to provide individuals with a deeper awareness of who they are, an inner strength to create their own happiness and ultimately the courage and knowledge to be able to help themselves (www. sagepub. com, Chapter 1). This was not something that personally resonated with me eighteen mon ths ago as I failed to recognise the value of counselling and the impact it could have on an individual’s outlook in life. What the Introduction to Counselling course has taught (and is still teaching) me is the importance of self-awareness and the feeling of being comfortable in one’s own skin. As a helper, in order to be effective in understanding an individual’s issues, I need to first understand myself. As a result, I decided to start Psychodynamic counselling in January 2013. I believed it was important to experience what it felt like to be in the role of a client and understand how a relationship is formed with a counsellor. As well as being able to seek a deeper connection with my subconscious, I find myself using my counselling sessions to validate some of the discussions we have in class and put what I am learning into practice. When helping in a counselling way, it is essential to understand what this really means and to recognise the key elements that are associated with this type of helping process. One of the most important aspects of any counselling relationship is active listening. A successful relationship can only be built where there is trust, acknowledgement and understanding. When a helper is actively listening to an individual, they are â€Å"experiencing something with the other† (Kennedy, E Charles, S, 1990, 46), they are not just being physically and intellectually present, but they are being emotionally present. Mearnes and Thorne (1999) in Nelson-Jones (2006, p107) who have extended Carl Roger’s person-centred theory state that counselling is based upon three key elements: trust; intimacy and mutuality. â€Å"Developing trust is important not only at the start of therapy relationships, but as they continue†. Another key aspect of any counseling relationship is that a helper be self-aware and non-judgemental when using counselling skills. It is imperative that one’s own views on race, class, gender, age, religion, sexual orientation and so forth are put aside and not translated into prejudices. This can be quite a challenge given some of these views can be deeply-rooted. Saunders (2011, 36-38) argues the importance of acknowledging differences between people, which gives them their identity. Understanding an individual’s identity and behaviour, which is ultimately a manifestation of values, beliefs and attitudes, can help counsellors to develop strategies in how they can best support them (Aldridge, S. , Rigby, S. 2011, 63-82). When some counsellors offer their clients a couch to lie down on during their therapy sessions, it can often provide an extreme way of behaving in a non-judgmental way: the client does not have a view of the counsellor’s face and therefore cannot interpret changes to the counsellor’s facial expression as any kind of judgement. Providing a safe and secure environment for an individual to be themselves in is essential for helping in a counselling way. This may not only be manifested by the material environment that surrounds an individual, but also the boundaries that are created by the helper. Within my managerial position at work, it is important that I set the appropriate boundaries with those who I am helping, however, I have come to recognise that I have not done this as effectively in all situations. An extract from my personal journal dated 19th October 2012 recounts my efforts to help a work colleague who was suffering from severe depression. I would set up an hour with my colleague each week and actively listen to what he wanted to share with me. I recall making a conscious effort to not be judgemental and to be more empathetic to his situation. Unlike a professionally qualified counsellor, I offered to meet with his parents who were significantly worried about his personal welfare. We interacted on a couple of occasions and although it proved to be a fruitful approach for this situation, I am well aware that this type of set-up would not be appropriate in a professional counselling environment that adheres to boundaries. A number of core elements required for counselling also coincide with Abraham Maslow’s original hierarchy of needs (1954) – a concept taken from his 1943 paper A Theory of Human Motivation, which describes the stages of growth in humans. His original five stage model can be divided into basic needs (physiological, safety, love, and esteem) and growth needs (cognitive, aesthetics and self-actualization). In order to build the right foundation, an individual must satisfy lower level basic needs before progressing on to meet higher level growth needs. When helping in a counselling way, a helper is often equired to provide a set of â€Å"basic needs† to the individual they are striving to support. This helps to set the right foundation for an effective therapeutic relationship. In providing an individual with the feeling of safety, trust, security, stability, honesty and warmth through a counselling relationship, an individual has the opportunity for personal growth, independence and self-fulfillment. Maslow’s hierarchy of needs stems from the Humanistic school of counselling and therapy. This school of thought focuses on an individual’s innate ability to progress towards self-development and personal growth. Carl Rogers (1902-1987) was the founder of the person-centred approach which centred around six core conditions that were necessary for therapeutic change â€Å"namely empathy, congruence and non-judgemental warmth† (Sanders, 2011, 34-39). The model assumes the client can be empowered to help themselves towards self-fulfilment and the role of the helper is to be more of a â€Å"cooperative companion rather than expert† (Sanders, 2011, 36). Interestingly, it also assumes that â€Å"helping can be done by anyone who provides the core conditions, regardless of age, status or professional qualification† (Sanders, 2011, 38). Conversely, the Psychodynamic school (derived from the work of Freud (1856-1939)), focuses on the past and emphasises the importance of unconscious influences on how people function. The theory also explores the impact of childhood experiences on an adult’s personality. This model assumes the helper (specifically a qualified counsellor), is the expert in this relationship and their aim is to increase an individual’s ability to exercise greater conscious control over their lives. This is mainly achieved through understanding historical behavioural patterns, exploring hidden meaning and the interpretation of dreams. The model assumes the counsellor acts in an educative capacity, rather than a therapeutic one. Notwithstanding the differences between all three schools of counselling, the underlying connection between them all is that the foundation of their theories are built around the core elements of helping in a counselling way: for example, being an active listener; providing empathy; being non-judgemental and so forth. However, it should not be assumed that helping in a counselling way will always result in a positive outcome – particularly if a helper is not effective in adopting the required skills. For example if they are not actively listening to the person seeking help, this could have an adverse effect on that person’s feelings or behaviour. Some helpers could get too emotionally involved in trying to address an individual’s issue and in doing so, fail to provide a non-judgemental, warm stance. Nor should it be assumed that all individuals can seek to resolve their issues if they are being helped in a counselling way. Some individuals may need professional and medical support in order to truly diagnose and understand their problem. An extract taken from my personal journal on 22nd February 2013 describes my experience of helping a fellow student after class. At times we would meet for more than two hours to talk through her experience of severe OCD. Meeting her on a number of occasions made me realise my intrinsic need to help others and my selflessness in giving them my personal time. Although my classmate regularly seeks specialist support to manage her condition, in trying to counsel her, I felt a sense of gratification in that I may have been able to positively impact her life. However it must be noted that there are significant differences between a professional counsellor and someone who uses counselling skills to help others, such as a friend. Friends tend to be more subjective and less self-aware and whereas friends might give advice and solutions, counsellors empower their clients to seek the resolution themselves. Friends tend to get emotionally involved, sharing statements such as â€Å"oh, you’re always like this† etc, counsellors remain neutral and identify patterns of behaviour. Friends follow up with friends to see how they might be feeling. Counsellors keep to regular, structured timeslots purposely set up with their clients to listen to their issues. Studying this introductory course has certainly reinforced my capacity to be more empathetic towards others. An extract from my personal journal dated 25th February 2013 shares an example of this. A friend and I were going to a concert together and I had texted her to say I wasn’t sure if I could make it as I needed to take care of my mother who had just had an eye operation. I didn’t receive an empathetic response in return and felt as though my comment regarding my mother and her wellbeing was totally disregarded. I chose not to feel upset or hurt by that, although it would have felt natural to have done so. I believed there must have been a reason for her behaviour and her lack of empathy. I later found out that my friend has a very tumultuous relationship with her own mother and has never been able to feel attached to her and thus has no affection towards her. This made everything clearer. If she did not feel a sense of connection between her and her mother, how could she be expected to feel the connection I had with mine? What all of this has shown and taught me, is that anyone can use counselling skills to help an individual. It’s a universal technique that has no limitations around an individual’s gender, age, religion, sexuality or social class. From a professional counsellor’s perspective, helping others to understand themselves better is a satisfying role to play. It provides a feeling of fulfilment, a sense of recognition and a notion that it’s possible to make â€Å"a profound difference to the life of another human being† (McLeod, J. 2009). From a client’s perspective, the process of having their personal stories genuinely heard, in a non-judgemental and compassionate manner, can have a positive impact on their life.

Night Essays (433 words) - Satmar, Borsod-Abaj-Zempln County

Night In the book Night by Elie Wiesel, it talks about the holocaust and what it was like being in it. The Germans were trying to make the German race the supreme race. To do this they were going to kill off everyone that wasn't a German. If you were Jewish or something other than German, you would have been sent to a concentration camp and segregated by men and women. If you weren't strong enough you were sent to the crematory to be cremated. If you were strong enough you were sent to work at a labor camp. With all the warnings the Jewish people had numerous chances to run from the Germans, but most ignored the warnings. The numerous chances the people of Sighet had to leave was significant that if they would have just left, none of this would have happened to them. One of the first warnings they had was when Moshe the Beadle came back from escaping the train. He was telling his story to everyone that would listen. The story was about how they made "the Jews get of the train and climb into lorries." (page 4) He also talked about how they murdered people for no reason at all. But most of the people in Sighet just ignored Moshe and thought he was making everything up. The second warning was that the people of Sighet ignored was on the radio. The first radio announcement said "the Fascist party had come into power. Horthy had been forced to ask one of the leaders of the Nyilae party to form a new government." (Page 6) The next day there was another radio announcement that said "German troops had entered Hungarian territory." (Page 7) this made everyone a little bit scared for a few days but not for long. Optimism was soon revived. The people were saying that the Germans wouldn't get to there city. When the Germans arrived in Sighet the people didn't realize what was going to happen, they just thought that they were in Sighet for something else. They thought of the Germans as nice people that wouldn't hurt them. Later after the Germans had been there for a while, the Germans sent all the Jews to ghettos. The ghettos were surrounded by barbed wire but the people did not fear anything. As you can see these warnings were pretty big. It is a wonder as to why no one believed any of this was going to happen to them. Through all of this the Jews were sent to concentration camps, many were killed, few survived.

Horny Toad Lizard Facts (Phrynosoma)

Horny Toad Lizard Facts (Phrynosoma) The horny toad is actually a lizard (a reptile) and not a toad (an amphibian). The genus name Phrynosoma means toad bodied and refers to the animals flattened, round body. There are 22 species of horned lizard and several subspecies. Fast Facts: Horny Toad Lizard Scientific Name: PhrynosomaCommon Names: Horny toad, horned lizard, short-horned lizard, horntoadBasic Animal Group: ReptileSize: 2.5-8.0 inchesLifespan: 5-8 yearsDiet: CarnivoreHabitat: Deserts and semi-arid parts of North AmericaPopulation: Decreasing to stableConservation Status: Least Concern to Near Threatened Description The horny toad has a squat, flattened body and a blunt nose like a toad, but its life cycle and physiology are that of a lizard. Each species is distinguished by the number, size, and arrangement of the crown of horns on its head. The lizard has spines on its back and tail that are modified reptile scales, while the horns on its head are true bony horns. Horny toads come in shades of red, brown, yellow, and gray and can change their color to a certain extent to camouflage themselves against their surroundings. Most horny toads are less than 5 inches long, but some species reach 8 inches in length. Habitat and Distribution Horny toads live in arid to semi-arid regions of North America, from southwestern Canada through Mexico. In the United States, they occur from Arkansas west to California. They live in deserts, mountains, forests, and grasslands. Diet The lizards are insectivores that prey primarily on ants. They also eat other slow-moving ground-dwelling insects (sow bugs, caterpillars, beetles, grasshoppers) and arachnids (ticks and spiders). The toad either slowly forages or else waits for prey and then catches it with its sticky, long tongue. Horny toads use their sticky tongues to catch prey. Â  ebettini / Getty Images Behavior Horny toads feed early in the day. When ground temperature becomes too hot, they seek shade or dig themselves into the ground to rest (aestivation). In the winter and when temperatures drop in the evening, the lizards brumate by digging into the ground and entering a period of torpor. They may cover themselves completely or leave only their nostrils and eyes exposed. Horny toads have interesting and distinctive methods of self-defense. In addition to camouflage, they use their spines to make their shadows blurry and to deter predators. When threatened, they puff up their bodies so their large size and spines make them harder to swallow. At least eight species can squirt a directed stream of blood from the corners of their eyes up to 5 feet. The blood contains compounds, presumably from the ants in the lizards diet, that are distasteful to canines and felines. Reproduction and Offspring Mating occurs in late spring. Some species bury eggs in the sand, which incubate for several weeks before hatching. In other species, eggs are retained in the females body and the young hatch shortly before, during, or after egg-laying. The number of eggs varies by species. Between 10 and 30 eggs may be laid, with an average clutch size of 15. The eggs are about a half inch in diameter, white, and flexible. Hatchlings are 7/8 to 1-1/8 inches long. They have horns like their parents, but their spines develop later. The hatchlings receive no parental care. Horny toads reach sexual maturity when they are two years old and live between 5 and 8 years. Juvenile horny toads resemble their parents, but are smaller in size. Â  Design Pics / Getty Images Conservation Status Most horny toad species are classified as least concern by the IUCN. Phrynosoma mcallii has a conservation status of near threatened. There is insufficient data to evaluate Phrynosoma ditmarsi or the Sonoran horned lizard, Phrynosoma goodei. Some species populations are stable, but many are decreasing. Threats Humans pose the greatest threat to horny toad survival. The lizards are collected for the pet trade. In areas near human habitation, pest control threatens the lizards food supply. Horny toads are also affected by fire ant invasions, as they are selective about the ant species they eat. Other threats include habitat loss and degradation, disease, and pollution. Sources Degenhardt, W.G., Painter, C.W.; Price, A.H. Amphibians and Reptiles of New Mexico. University of New Mexico Press, Albuquerque, New Mexico, 1996.Hammerson, G.A. Phrynosoma hernandesi. The IUCN Red List of Threatened Species 2007: e.T64076A12741970. doi:10.2305/IUCN.UK.2007.RLTS.T64076A12741970.enHammerson, G.A., Frost, D.R.; Gadsden, H. Phrynosoma mcallii. The IUCN Red List of Threatened Species 2007: e.T64077A12733969. doi:10.2305/IUCN.UK.2007.RLTS.T64077A12733969.enMiddendorf III, G.A.; Sherbrooke, W.C.; Braun, E.J. Comparison of Blood Squirted from the Circumorbital Sinus and Systemic Blood in a Horned Lizard, Phrynosoma cornutum. The Southwestern Naturalist. 46 (3): 384–387, 2001. doi:10.2307/3672440Stebbins, R.C. A Field Guide to Western Reptiles and Amphibians (3rd ed.). Houghton Mifflin Company, Boston, Massachusetts, 2003.

A research proposal for a research project in the area of management Essay

A research proposal for a research project in the area of management - Essay Example In the current competitive business world, leaders or managers are looking for making employees productive in order to improve organizational performance. Effective leadership and management styles have become the significant tools for improving the internal operations, responding rapidly to external opportunities, streamlining the product development or management, achieving technological breakthroughs and managing challenges in the business environment. There has been an extensive body of research exploring the issue of effective leadership and management styles employed in the current business environment to improve organizational performance (Armstrong 2009; Yukl, 2012). Researchers have realized the significant of successful business operations through employing effective leadership management style in the current competitive business environment (Darling and Heller, 2012). Therefore, this research proposal seeks to offer an analysis on the way organizations can create change th rough employing effective leadership and management styles; thus achieving effective business performance. ... Research Questions 1. To what extent do effective leadership and management styles affect workers task performance? 2. How do effective leadership and management styles influence organizational change? 3. What is the relationship between effective leadership and management styles and employee job satisfaction? 4. How effective leadership and management styles do contribute to increased organizational performance level? Hypotheses Effective leadership and management styles employed in a particular organisation contributes to job satisfaction, increased productivity and influences wok performance as opposed to lack of effective leadership management styles in another organization. Literature Review Varied literatures have attempted to examine the way effective leadership and management styles have contributed to significant organizational performance in an organization. The Relationship between Effective Leadership and Management Styles and Employees Job Satisfaction Effective leadersh ip and management styles have been linked with workers contentment. Schoemaker, Krupp and Howland (2013, p. 132) argue that employing effective leadership management roles contributes to employee satisfaction. This is crucial because satisfied employees can work together as a team toward increasing organizational productivity. The connection between organizational management styles and labor contentment cannot be overstated. This is because effective match between management styles and organizational operation realities can substantially lead to high level of performance. Raes, Heijltjes, Glunk and Roe (2011, p. 103) add that management is considered as one of the significant

The Inductive Argument from Evil and the Human Cognitive Condition Essay

The Inductive Argument from Evil and the Human Cognitive Condition - Essay Example The main goal of this paper is to delineate the inductive argument article of Alston and to critically analyze his arguments about the problem of evil, the principles related to skeptical theism, and if a logical argument of evil can be made possible. This world that we are living in is comprised of a very large extent of suffering. However, classical theism asserts that this world is made possible because of the creation of an omniscient, omnipotent, all seeing, and perfect God. The big question mark here is that why would this all powerful and gentle God develop a world that would include a bunch load of suffering? It is quite antagonistic in the sense that the concept of suffering is paired with good will and love. If it is an omniscient entity, the there should be no small bit of suffering in existence on the lands we are stepping in. Undoubtedly, suffering can be highly accredited to evil, that is, it is a bad thing. And this issue regarding the problem of evil was the principal issue in the empirical and inductive argument of Alston. The considerations regarding the problem of evil was the key variable into the establishment of the philosophical argument oftentimes called the argument from evil. As based on the introductory stages of the article, arguments can come from two different forms namely the deductive reasoning wherein its goal is to establish in a convincing fashion beyond any reasonable doubt, a God does not exist. On the other hand, its inductive reasoning counterpart seeks to promote an ideology that it is very implausible that a God exists to the point that it is beyond consciousness about believing of that God’s existence. Before discussing in detail about the inductive argument of evil and non-existence of God, it would be wise to have a brief account about the deductive version of the argument of evil to gain a

A study on the link between abortion and crime Essay Example for Free

A study on the link between abortion and crime Essay Imagine being raised in a home where education wasn’t encouraged. Imagine being truant from elementary school because your parents regularly abused drugs and weren’t there to take you to school. Would you be where you are today? Where do you think you would be? Here’s another question that may seem unrelated. Why did crime drop drastically in the early 1990’s? According to the Federal Bureau of Investigation, from its peak in 1991, violent crime fell roughly 34 percent by 2001. The rate of homicide – one of the most studied and arguably the most serious crime there is – fell massively. Over a slightly longer period, homicide rates per capita fell 44%, almost being halved. So we are left with the question, why? Such a massive decrease in crime affects all of us, even if it happened in the 1990’s. If a crime had continued to rise at the same rate, we’d live in a dramatically different world today. Understanding why this happened provides us with a crucial understanding of how the world works. Perhaps the answer lies in one of the biggest and oldest moral dilemmas of modern times.   A paper written by Steven Levitt of the University of Chicago and John Donohue of Yale University titled â€Å"The Impact of Legalized Abortion on Crime† in 2001 revived the idea that legalized abortion has an effect on reduced crime. The main argument behind it is that after the legalization of abortion took place in 1973, crime fell sharply 18 to 22 years later in the 1992-1995 period. Think about it. Males in the 18-24 age range are those most likely to commit crimes, and 18 to 24 years after abortion was legalized, crime fell drastically. See a connection? While this is a glaring indicator that there is a connection, it is not the only one. States that legalized abortion before Roe v. Wade experienced declines in crime before other states. On top of that, states that had higher abortion rates in the mid-1970’s had steeper declines in crime. These aren’t the only factors that contribute to the Donohue-Levitt hypothesis. Unwanted children, such as those that were born to people denied abortions, are more likely to suffer from neglect and abuse or to be abandoned. These children are more likely to eventually drop out of school, join gangs, and commit crimes or be incarcerated. Bringing a child into a family that is unable or unready to provide for it increases the child’s likelihood to exhibit delinquent behavior. The purpose of studying the link between abortion and crime isn’t to advocate abortion, or to hail it as a crime-fighting tool, but to instead understand trends in crime, and, ultimately, how the world works. In studying this, we can discover why people commit crimes, what affects crime rates, and the effects of abortion on society. The abortion debate is, and always should be, one of the moral values.

Jack Kilby: Inventor of the Microchip :: essays research papers fc

Jack Kilby: Inventor of the Microchip Many people living in this fast-paced, globally-connected world often take for granted the amount of technology that goes into the little â€Å"gadgets† they love. They also do not often think about the people that made this technology possible. Throughout history, there have been only a handful of persons that have truly altered the way in which a society operates and lives. Jack Kilby’s invention of the monolithic integrated circuit, or better known as the microchip, gave birth to a new technological field of modern microelectronics. His ingenious work at Texas Instruments over forty-five years ago, was a breakthrough that has led to the â€Å"sophisticated high-speed computers and large-capacity semiconductor memories of today’s information age.† Born on November 8, 1923 in Jefferson City, Missouri, Jack Kilby was a determined intellectual. After receiving a B.S. degree in Electrical Engineering from the University of Illinois, Mr. Kilby decided to get his M.S. in the same field from the University of Wisconsin. He then began his career in Milwaukee in 1947, working in the Centralab Division of Globe Union Inc. â€Å"developing ceramic-base, silk-screen circuits for consumer electronic products.† 1958 was significant for Jack Kilby due to the fact that he began working in Dallas for Texas Instruments (TI) early that year. During the summer of that same year, using borrowed materials, Mr. Kilby envisioned and constructed the very first electronic circuit in which â€Å"all of the components, both active and passive, were fabricated in a single piece of semiconductor material half the size of a paper clip.† On September 12, 1958, history was made in a TI laboratory after he successfully demonstrated the ability of that first microchip. Mr. Kilby showed the TI management a piece of germanium with an oscilloscope attached, turned it on, and the oscilloscope demonstrated a continuous sine wave, â€Å"proving that his integrated circuit worked.† Jack Kilby proceeded to â€Å"pioneer military, industrial, and commercial applications of microchip technology.† He was head of the teams that built both the first military system and the first computer featuring integrated circuits. Mr. Kilby then went on to co-invent the hand-held calculator. However, in 1970, he wanted some time off to develop his own inventions, so he decided to take a leave of absence from TI. He began to investigate the idea that silicon technology could be used to generate electrical power from sunlight. He would later incorporate this function into handheld calculator technology.

Globalization of Chocolate Lovers, Cakes and Pastries Essay

Globalization of both the economy and the society has confronted the world over the past decade. A shift of focus and interest from the local market to the international setting has demanded innovation not just in corporate leadership as new information; forms of communication and technology are being offered to be utilized in encouraging and reinforcing interaction among individuals. Fewer trade barriers and unprecedented technological advances have accelerated the pace of globalization. The advances in communication technology make it easier to enter the international market through the efficient marketing and advertising strategies that a number of international business organizations invest in by utilizing the services provided by the Worldwide Web. Electronic data communication (EDC) facilitates the exchange of data at tremendous speeds; it sorts and integrates data with other information available to the recipients (businesses, banks, capital markets) from other sources. Individual countries and trading and currency blocs alike view the fast-moving e-business sector as having a direct impact on the countries’ and blocs’ competitiveness in the global market. Increased market competition identifies continuous adjustment and improvement in the production lines of countries to recognize the participation of smaller business units. The free flow of goods and services, the establishment of functioning trade blocs like the European Union, more favorable regulations for foreign direct investment, and e-commerce are now major features of the global market. The introduction of the new division of international labor calls for evaluation and reorganization of the business operations as well as a reassessment of the current technological practices. The Chocolate Lovers, Cakes and Pastries Industry in FRANCE Royle and Towers (2002) note that the Chocolate Lovers, Cakes and Pastries industry has now extended throughout the world, expanding in FRANCE and other European countries, bakeshops are often considered as a characteristic of the new global culture. These bakeshops are illustrated as informal, have uniform service to anyone regardless of social status and focuses on giving quick-service to its customers. The industry grew out of a cultural philosophy that greatly values friendliness more than propriety, basically more than traditions of gracious living and democratic consensus over status-based divisions. Firms within the Chocolate Lovers, Cakes and Pastries industry fall into the category of a competitive market structure. According to Lipset (1991), the competitiveness of a market refers to the extent to which individual firms have the control or power to influence market prices or the terms on which their products are sold. It must be noted that â€Å"the less power an individual firm has to influence the market in which it sells its products, the more competitive the market is† (Lipset, 1991). In the recent years, the integration of strategic planning and functional marketing has been perhaps the most relevant development in the field of marketing management as marketing managers have all the more realized that tactical marketing decisions must be made within a wider strategic framework. Marketing Mix (4Ps) Product – Products that Cakes and Cookies are offering can be improved and expanded. For example they can add more cakes that suit the taste and needs of their consumers in FRANCE. Cakes and Cookies should not limit their products according to the old time customers in the U. S. Placement – Decisions involving the place/distribution are also crucial in meeting the needs of the target market. There are many factors to consider such as the choice of location where the product will be sold to the consumers, and the various channel distribution required to bring the product in the target market. Elements of distribution channel include the packaging, storage facilities, transportation, and the members of the channel itself. Cakes and Cookies should make their customized packages and boxes for their Chocolate Lovers, Cakes and Pastries and this should be appropriate according to the taste of the FRANCE consumers. It is always relevant to choose a channel pattern that is suitable for the target market needs. Price Among other factors considered in pricing are the needs of the market, the costs involved, the effect on margins and the value offered at a minimum for the consumer without the price cut hitting the company image. It is not surprising therefore, that Cakes and Cookies entry price strategy became a model in starting business in the area. Finally, it is interesting to note that in FRANCE have consistently agreed with Chocolate Lovers, Cakes and Pastries pricing strategy for many years. This shows that consumers give their loyalty as long as the price is right and fair. Promotions – Today, personal selling, sales promotions, in the forms of souvenirs, and point-of-purchase displays (POP), publicity through non-paid presentation of the product to the target market (feature articles and special news coverage), and public relations (established link with the stakeholders) were utilized by Cakes and Cookies Similarly, TV and radio advertising are important channels to promote Cakes and Cookies Usually, effective television and radio advertising involves a good opening punch line, presentation of the competitor’s product (brand must not be mentioned) and its weakness, testimony of experts or renowned personalities/authorities, and in some cases, use of famous movie actors and actress also helps. Further, the existence of Internet and the continued revolution in the world of Information Technology are certainly positive signs for the blossoming of many new advertising opportunities. For instance, pop-up ads and email ads have started to inva de the Internet. Most advertising firms have also started to exert efforts to make their advertisements appealing to the public (Chow and Holden, 1997). Segment, Target and Positioning of the Product Of all the components of a marketing plan, perhaps the most overlooked but most critical element is the definition of the target market. According to Lovelock and Young (2000), it is a homogenous group of people or organizations that a company wishes to appeal to. There are two basic targets for a product or service: the user and the non-user segments. Thus, there are also two business and marketing decisions that the company must decide upon in light of the basic targets. The first is to cultivate the present market alone while the second is to go after non-users. The former can inspire consumer loyalty which is an important factor in the survival of any business. In the case of Cakes and Cookies, they should categorize their target market into two market segments: (1) the Cakes and Cookies patrons or those who have already tried the product, and (2) the Cakes and Cookies non-consumers. The Cakes and Cookies consumers further classified into (a) males and (b) females in order to differentiate the market appeal and competitiveness of the offered products in terms of sex as well as the specific consumers for specific types of Chocolate Lovers, Cakes and Pastries. in order to determine the competitiveness of each product per se. the Cakes and Cookies non- consumers, on the other hand, are further grouped into (a) those who do not eat Chocolate Lovers, Cakes and Pastries in general, and (b) those who eat other Chocolate Lovers, Cakes and Pastries. These market segmentation schemes according to product use will provide important information regarding the overall competitiveness of Cakes and Cookies products as well as viability and opportunities for encouraging sweeteners non-users to not just try any other average sweeteners but to choose Cakes and Cookies products among others. Moreover, companies now face the challenge of making its target consumers respond accordingly to their marketing efforts and those who understand its consumers’ responses will have a great competitive advantage (Kotler & Armstrong, 2001). In this light, Chocolate Lovers, Cakes and Pastries should keep in mind the differences that are distinct between and among other bakeshops target market based on different cultural backgrounds which significantly affect the effectiveness of the campaign. The fact is, there may be ideas that will not be applicable across the diverse target market population. Studies on the relationship of consumer behavior and their personal values and cultural orientation as well as their beliefs on certain principles, the dispositions they hold and side they take on political, gender and social problems and issues will be likewise duly accounted. Positioning The changing world has then placed much emphasis on the importance of communication for effective marketing. All types of communication are involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication. Among the channel members, even follow-up on complaints as well as customer billing may be included within the communication loop. In order to effectively serve the marketing channel, correct timing and accuracy in communications is essential. Moreover, it is important for the company to recognize that all members of the channel have an obligation or important role in maintaining the efficacy of marketing communications. Organizations that capitalize on customers’ active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979). Channel communications works in a two-way system wherein information transfers to the user and bounces all the way back to the producer (Goldberg & McCalley, 1992). In other words, marketing communications works like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers give certain reactions or behaviors. In this light, the electronic transformation of the services offered by Chocolate Lovers, Cakes and Pastries will result to better and more efficient and effective customer service system to the clientele. Moreover, the functionality of the online portal for the marketing and advertising needs of the agency will most possibly result to increase customer reach, satisfaction level and return of investment. Furthermore, if consumers somehow become better customers — that is, more knowledgeable, participative, or productive — the quality of the service experience will likely be enhanced for the customer and the organization (Bowers, Martin & Luker, 1990). Finally, some of the ways that companies acquired cost advantages are by improving process efficiencies, gaining unique access to a large source of lower cost materials, making optimal outsourcing and vertical integration decisions, or avoiding some costs altogether. If competing firms are unable to lower their costs by a similar amount, the firm will be able to sustain a competitive advantage based on cost leadership.

Willa Cathers Pauls Case A Literary Analysis

Literary Analysis Pauls Case The protagonist in Willa Cathers short story, Pauls Case, is adolescent named Paul. Pauls problem is that he has trouble following rules. Paul has a problem with various kinds of authorities including his teachers, principal, and father. From Pauls perspective, his problem is society. Society does not conform to him and repeatedly makes attempts on him to conform to it. Paul is disgusted, repulsed, and bored by middle class life in Pittsburgh. Pauls real problem is that he lacks perspective. This is a young man that is ferociously hungry for life outside of a small town or small city, which is partially the reason why he steals $1,000 and flees to New York City. Paul does not have an appropriate outlet through which to explore and channel his exuberant and odd energy. It is only when he is committing suicide by throwing himself in front of an oncoming train that he is capable of imagining a life both outside of the life he left behind, but not so far outside in the margins of society that cannot be a contributing member of society. Paul craves new experiences that expand his horizons and challenge him in ways unknown to him in his life back in Pittsburgh. His lack of perspective keeps him from being available to the myriad of choices he has in life but does not yet see. Ironically, it is only when his life is about to conclude when he realizes how much he wants to live and do. These feelings are often expressed by people who haveShow MoreRelatedAnalysis Of Willa Cather s Paul s Case1009 Words   |  5 Pages In Willa Cather’s â€Å"Paul’s Case: A Study in Temperament†, a short story set in Pittsburgh and New York, Cather introduces us to the young Paul. Self-centered, delusional, and some may even argue, narcissistic, Paul is fascinated and encapsulated by the fine arts around him. Whether it be in the theater where he ushers, the art gallery at Carnegie Hall, or the hotel he runs away to in New York, Paul is always finding a w ay to escape what he considers a hopeless and mundane reality back home, through